Leading home appliance manufacturer Bosch wanted to bring together their four key divisions for the first time to promote their latest Smart Living product range. Utilising Exposure, one of the latest hire vehicles from EMS Marketing, we developed a layout that was not only logical, but also worked with the internal geometry of the vehicle.
The attention to detail of the client was such that the products, which included a fully-fitted and operational kitchen, boiler and washing machine, had to be installed and arranged to exacting standards while ensuring they all connected to demonstrate their Smart Home features.
With only five weeks from client brief to vehicle launch, our team had to work quickly to install all the equipment and associated cabling, leaving enough time for the Bosch engineers to commission the equipment. The area surrounding the vehicle was also being used to promote their range of garden and power tools so we built them a special tool shed as well!
How We Did It
Our IT specialist liaised closely with the Bosch product divisions to ensure all the products talked to each other either with Cat 6 cabling or via the vehicle wi-fi network. All products presented on-board remained inside the vehicle throughout the tour which minimised set-up time and any possibility of equipment damage.
A support vehicle was required to transport all the outdoor display equipment, so we developed a racking system that enabled this to be stored efficiently and safely. A key consideration for all the outdoor equipment was that it could be easily erected using just two people and that the whole display, including the vehicle, could be set-up within eight hours. All the materials used were carefully selected to keep them lightweight for aiding set-up speed, while remaining durable and safe for visitors.
Our power calculations assured that the vehicle's on-board generator was more than sufficient to power the product demonstrations and exterior LED screen.
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